Our Story

Ours is a story woven with love, dreams, and threads of tradition — a journey that began between a mother and daughter who shared an unshakable love for beautiful clothing. What started as a small passion project soon grew into something far more meaningful — a movement towards mindful fashion, rooted deeply in nature, craft, and community. In the early days, we simply wanted to create garments that made people feel beautiful. But as we explored the heart of Indian textiles, we found ourselves drawn to the quiet rhythm of handlooms, the earthy textures of natural fibres, and the stories whispered by every weave. It was then that we realized fashion could be more than just clothes — it could be conscious, sustainable, and timeless. Today, our brand stands as a celebration of slow fashion — a tribute to the artisans, the weavers, and the natural world that inspires every creation. From our serene manufacturing unit in Kasar Devi, Kumaon, each saree is lovingly handwoven by a team of skilled local weavers who bring their artistry and patience to every thread. We work exclusively with natural fibres — organic cotton, linen, bamboo, and hemp — because we believe true beauty lies in harmony with nature. Every piece we create carries the warmth of human touch, the imperfections that make it real, and the authenticity that only handwoven craft can hold. Our mission goes beyond fashion — it’s about preserving the age-old art of weaving, supporting local communities, and building a future where sustainability is not a trend but a way of life. We believe that when you choose handwoven, you choose a story — of care, of craft, and of connection. You choose to be part of a change that’s gentle on the earth and kind to the hands that create it.